Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist - Demand Generation.

Key Responsibilities

• Execute and manage paid digital campaigns across their full lifecycle, including optimization and performance tracking
• Manage HubSpot workflows and campaign assets to support lead generation and lifecycle marketing initiatives
• Collaborate with internal teams to develop and refine high-performing campaign assets and monitor campaign performance

Required Qualifications

• 3+ years of experience in executing B2B demand generation campaigns, including paid media
• Proficiency in HubSpot workflows and campaign management
• Experience with paid media campaigns, including programmatic advertising and paid social
• Experience in B2B or B2B2C marketing environments, particularly with indirect distribution
• Strong analytical skills with experience using CRM and reporting tools like Microsoft Dynamics and Power BI