Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist who is data-driven and skilled in both creative content and performance analytics.

Key Responsibilities

• Lead WordPress page updates and manage campaign landing pages
• Execute A/B tests and analyze personas to optimize content delivery
• Collaborate with SEO and marketing teams to maintain site integrity and improve performance

Required Qualifications

• 1-3 years of experience in Digital Marketing, Web Management, or Growth
• Proficient in WordPress and familiar with managing pages and plugins
• Comfortable using Google Analytics (GA4) for actionable insights
• Familiarity with marketing tools such as Asana, Marketo, and Salesforce
• Ability to educate stakeholders on web best practices and manage cross-functional projects