Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist - SEM/PPC.

Key Responsibilities

• Manage and optimize paid search and paid social campaigns across Google and Meta for clients
• Handle budgets, bidding strategies, ad targeting, and creative to ensure efficient spending
• Analyze website analytics and PPC campaign data to identify trends and improve performance

Required Qualifications

• 2+ years of experience in SEM/PPC or digital marketing
• Strong analytical skills with the ability to interpret data into actionable insights
• Experience with Google Analytics, Tag Manager, or Looker Studio is a plus
• Self-motivated and organized, capable of managing workload independently
• Four-year degree preferred, but relevant experience may be considered