Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to strategize, execute, and optimize paid advertising campaigns across major digital platforms.

Key Responsibilities

• Plan, execute, and manage paid media campaigns across various digital channels
• Develop and test ad creatives and audience targeting strategies to maximize ROI
• Monitor campaign performance and apply optimizations to improve effectiveness

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field is preferred
• 2+ years of experience in digital marketing, focusing on paid advertising
• Hands-on experience managing campaigns on platforms like Facebook, Instagram, and Google Ads
• Strong understanding of performance metrics such as CTR, CPA, and conversion rates
• Proficiency in web analytics platforms and reporting tools