Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist responsible for executing digital marketing strategies across various channels.

Key Responsibilities

• Manage marketing automation through HubSpot, including campaign execution and reporting
• Oversee inbound lead management and ensure accurate qualification and routing to the Sales team
• Develop and execute digital campaigns that support the customer journey and report on performance metrics

Required Qualifications

• 5-8 years of B2B digital marketing experience, particularly in marketing automation and SEO
• Proficiency in HubSpot or similar marketing automation platforms
• Strong project management skills with the ability to handle multiple campaigns simultaneously
• Customer-first mindset with a focus on aligning digital tactics to audience needs
• Bachelor's degree in marketing or a related field, or equivalent experience