Digital Marketing Specialist

Job Summary

To support the growth of the company, the full-time remote Digital Marketing Specialist will lead website redevelopment, design and implement SEO strategies, manage PPC campaigns, and execute various digital marketing initiatives to enhance traffic and conversions.

Key responsibilities

• Lead the redesign and rebuild of the company website, ensuring a user-friendly and optimized experience
• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic
• Plan and manage PPC campaigns, optimizing for ROI and coordinating landing page design to maximize conversions

Required qualifications

• 3+ years of experience in digital marketing, including web design coordination, SEO, and PPC management
• Strong understanding of Google Analytics, Google Ads, and SEO tools such as SEMrush, Moz, or Ahrefs
• Experience managing website projects, preferably with WordPress or similar CMS
• Data-driven mindset with the ability to turn analytics into actionable insights
• Highly organized and self-directed, capable of managing multiple projects and meeting deadlines without micromanagement