Digital Marketing Specialist

Job Summary

To support a leading fintech and cryptocurrency company, the full-time Digital Marketing Specialist will design, execute, and optimize paid media campaigns across search and social platforms, working remotely from Latin America or Europe.

Key responsibilities:

• Planning, executing, and optimizing Search and Performance Max campaigns to drive acquisition efficiency and maximize return on ad spend
• Managing and optimizing Meta Ads campaigns on Facebook and Instagram to expand reach and drive qualified traffic
• Analyzing campaign performance data to identify trends and translate insights into actionable marketing strategies

Required qualifications:

• 2+ years of hands-on experience in digital marketing, PPC, SEM, or paid media with a proven track record in Google Ads and Meta Ads
• Proficiency with Google Ads and Google Analytics for performance tracking and optimization
• Experience managing Meta Ads campaigns from setup to performance optimization
• Strong understanding of SEM techniques and PPC best practices across search and social platforms
• Exceptional analytical skills, comfortable working with campaign data to make data-driven decisions