Digital Marketing Specialist

Job Summary

Data-driven and proactive, the full-time Digital Marketing Specialist will plan and execute integrated campaigns across email, social media, SEO/SEM, and paid media platforms while managing conversion rate optimization and analyzing performance metrics, all in a hybrid work environment based in Denver, CO.

Key responsibilities:

• Coordinate and execute integrated digital marketing campaigns across various channels, including email marketing, social media, and SEO/SEM
• Manage conversion rate optimization (CRO) initiatives by running A/B tests and utilizing analytics tools to inform decisions
• Analyze and report on the performance of digital marketing activities, providing actionable insights for continuous improvement

Required qualifications:

• 2-3 years of experience in a digital marketing role with exposure to various channels
• Proficiency in digital marketing and analytics tools, including Google Analytics and Google Tag Manager
• Experience with data visualization platforms such as Looker Studio or Tableau
• Advanced spreadsheet skills, including functions like VLOOKUP/XLOOKUP and pivot tables
• Familiarity with CRM or Marketing Automation Platforms like Salesforce or Hubspot