Digital Marketing Specialist

Job Summary

To enhance digital engagement, the full-time remote Digital Marketing Specialist will lead website redevelopment, implement SEO strategies, manage PPC campaigns, and support various digital marketing initiatives to drive traffic and conversions.

Key responsibilities

• Lead the redesign and rebuild of the company website, ensuring a user-friendly and optimized experience
• Develop and execute a comprehensive SEO plan to improve organic search rankings and drive qualified traffic
• Plan, execute, and manage PPC campaigns while optimizing for ROI and coordinating landing page design

Required qualifications

• 3+ years of experience in digital marketing, including web design coordination, SEO, and PPC management
• Strong understanding of Google Analytics, Google Ads, and SEO tools such as SEMrush, Moz, or Ahrefs
• Experience managing website projects, preferably with WordPress or similar CMS
• Data-driven mindset with the ability to turn analytics into actionable insights
• Highly organized and self-directed, capable of managing multiple projects and meeting deadlines