Digital Marketing Specialist

Job Summary

To drive measurable enrollment growth for client partners in higher education, the full-time remote Digital Marketing Specialist will execute specialized digital advertising campaigns, collaborate with strategists and client success managers, and leverage data for performance optimization.

Key responsibilities

• Collaborate with Marketing Strategists and Client Success Managers to execute digital marketing strategies for clients
• Execute advertising campaigns across various digital channels, including SEM, social media, and programmatic media
• Consult with the analytics team to implement tracking and manage marketing metrics for campaign reporting

Required qualifications

• Bachelor's degree in Marketing or a related field, or equivalent experience
• 2-3 years of experience in a comparable digital marketing role
• Solid understanding of Google Analytics and digital marketing metrics
• Ability to obtain Google Ads and Google Analytics certifications within the first 30 days of employment
• Strong organizational skills and a passion for delivering excellent and efficient work