Digital Marketing Specialist

Job Summary

To support the marketing department, the remote Digital Marketing Specialist will develop and execute digital marketing campaigns across various channels, optimize performance, and manage paid advertising initiatives to drive qualified leads.

Key responsibilities

• Develop and execute digital marketing campaign strategies across multiple channels, including email and ads
• Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads and LinkedIn
• Create regular reporting on campaign performance, providing insights and recommendations for improvement

Required qualifications

• 2-5 years of experience in marketing with a focus on performance marketing and paid advertising
• Proven track record of managing and optimizing paid campaigns with measurable results
• Strong analytical skills with experience using analytics platforms like Google Analytics
• Proficiency in creating reports and dashboards that communicate performance metrics effectively
• Excellent organizational and project management skills to prioritize tasks in a deadline-driven environment