Digital Marketing Specialist

Job Summary

To optimize digital marketing strategies and drive lead generation, the full-time remote Digital Marketing Specialist will build, launch, and manage paid advertising campaigns across Meta and Google platforms while monitoring performance data for continuous improvement.

Key responsibilities:

• Build, launch, and optimize paid advertising campaigns on Meta and Google platforms
• Manage a high volume of campaign tasks using structured workflows and internal tools
• Monitor performance data to enhance lead quality and campaign results

Required qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 2+ years of experience in paid digital advertising or campaign execution
• Hands-on experience with Meta Ads and Google Ads
• Proficiency in using templated design tools, such as Canva, for ad creative
• Experience using AI tools for creative and production purposes