Digital Marketing Specialist

Job Summary

To support a growing portfolio of customers, the full-time remote Digital Marketing Specialist will manage and execute comprehensive digital marketing programs, focusing on strategies to increase engagement, memberships, and revenue through various marketing channels.

Key responsibilities

• Manage digital marketing activities and develop customer-specific marketing plans
• Create and optimize paid advertising campaigns across platforms like Google Ads
• Build and manage email campaigns and promotional content while monitoring campaign performance

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent professional experience
• 2+ years of experience in digital marketing, marketing operations, or a client-facing marketing role
• Experience managing and optimizing paid advertising campaigns, preferably through Google Ads
• Working knowledge of SEO, content marketing, and website optimization best practices
• Experience using content-management systems, email-marketing platforms, and analytics tools