Digital Marketing Specialist

Job Summary

Seeking a full-time remote Digital Marketing Specialist, the ideal candidate will develop and execute inbound marketing strategies, optimize client performance through data-driven insights, and leverage automation and AI tools while working within the US (excluding California).

Key responsibilities:

• Gather and report on marketing campaign and SEO performance to inform strategy and optimize account performance
• Build and manage effective marketing campaigns in HubSpot and other platforms, ensuring alignment with account strategies
• Track, optimize, and derive insights from campaign performance data to enhance messaging and overall strategy

Required qualifications:

• 3+ years of experience in planning and executing inbound and digital marketing campaigns, preferably in an agency setting
• Advanced skills in Google Ads/PPC or LinkedIn paid campaigns, with a commitment to learn the other platform
• Experience with marketing automation tools such as HubSpot, Salesforce Marketing Cloud, or Pardot
• Ability to conduct SEO audits and implement best practices for website performance improvement
• Proficiency in using AI tools for campaign analysis and optimization