Digital Marketing Specialist

Job Summary

Seeking a self-motivated Digital Marketing Specialist, the full-time remote position will lead the redevelopment of the company website, manage SEO and PPC campaigns, and execute various digital marketing initiatives to enhance traffic, engagement, and conversions.

Key responsibilities:

• Lead the redesign and rebuild of the company website, ensuring a user-friendly and optimized experience
• Develop and implement comprehensive SEO strategies to improve search rankings and drive qualified traffic
• Plan and manage PPC campaigns across platforms, optimizing for ROI and coordinating landing page design

Required qualifications:

• 3+ years of experience in digital marketing, including web design coordination, SEO, and PPC management
• Strong understanding of Google Analytics, Google Ads, and SEO tools such as SEMrush, Moz, or Ahrefs
• Experience managing website projects, preferably with WordPress or similar CMS
• Data-driven mindset with the ability to translate analytics into actionable insights
• Highly organized and self-directed, capable of managing multiple projects and meeting deadlines