Digital Marketing Specialist

Job Summary

Bringing digital marketing strategies to life, the full-time remote Digital Marketing Specialist will manage HubSpot operations, execute inbound lead management, and develop customer journey campaigns to enhance conversion rates.

Key responsibilities

• Manage HubSpot platform, including campaign architecture, email marketing, and performance reporting
• Oversee inbound lead inquiries and ensure efficient lead flow between marketing and sales teams
• Execute digital campaigns across various channels, aligning tactics with audience needs and business goals

Required qualifications

• 5-8 years of B2B digital marketing experience, particularly in marketing automation and SEO management
• Proficiency in HubSpot or a similar marketing automation platform
• Solid understanding of SEO principles and experience with GA4 and Google Search Console
• Strong project management skills with the ability to handle multiple campaigns and deadlines
• Bachelor's degree in marketing or a related field, or equivalent combination of education and experience