Digital Marketing Specialist

Job Summary

To drive digital marketing initiatives, the full-time salaried Digital Marketing Specialist will manage campaigns, analyze performance metrics, and collaborate with cross-functional teams in a hybrid work environment.

Key responsibilities

• Develop and execute digital marketing campaigns across various channels
• Analyze campaign performance and provide actionable insights to optimize strategies
• Collaborate with creative and technical teams to ensure campaign alignment and effectiveness

Required qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of experience in digital marketing or a related role
• Proficiency in digital marketing tools and analytics platforms
• Experience with SEO, PPC, and social media marketing strategies
• Strong understanding of content marketing principles and best practices