Digital Marketing Specialist
Job Summary
To support customer acquisition and revenue growth, the full-time remote Digital Marketing Specialist will manage and optimize paid digital advertising campaigns across search and social platforms while utilizing performance data to enhance campaign effectiveness.
Key Responsibilities
- Build, manage, and optimize Google Ads and Microsoft Ads campaigns, including keyword strategy and budget pacing
- Execute paid campaigns on LinkedIn and Meta, leveraging CRM data to target high-value prospects
- Monitor and report on campaign performance metrics, providing data-supported recommendations for optimization
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- 3-5+ years of hands-on paid media experience with Google Ads, Microsoft Ads, and at least one major social advertising platform
- Proficiency with UTM tracking, GA4, and digital campaign measurement
- Familiarity with Pardot and Salesforce preferred
- Strong analytical skills and ability to interpret campaign data into actionable insights
Complete Job Description
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