Digital Marketing Specialist
Job Summary
To support North America's business initiatives, the full-time Digital Marketing Specialist will plan, execute, and optimize performance-driven B2B digital marketing campaigns, focusing on paid media strategy and hands-on campaign management across platforms such as Google Ads, LinkedIn, and Meta.
Key responsibilities:
- Manage day-to-day campaign execution, including creative coordination, project management, and performance measurement
- Analyze trends and campaign results to optimize strategies and maximize ROI
- Collaborate with internal and external partners to develop multichannel marketing campaigns that drive demand and conversion
Required qualifications:
- Bachelor's degree in marketing or related field
- 4+ years of experience in marketing with a focus on digital media, email, and automation
- Proficiency with Marketing Cloud Account Engagement and Salesforce
- Direct experience with campaign setup and deployment using CRM platforms or email deployment engines
- Hands-on experience with paid media campaigns across platforms like Meta, LinkedIn, and YouTube
Complete Job Description
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