Digital Marketing Strategist

Job Summary

Transforming the future of higher education marketing, the full-time Digital Marketing Strategist will develop and optimize paid media campaigns across various channels, including PPC, paid social, and retargeting/display, while working remotely.

Key responsibilities

• Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages
• Test and improve performance of PPC/paid search, paid social, retargeting, and display media campaigns to meet client goals
• Analyze data to uncover trends and present new opportunities for growth to clients, enhancing their digital marketing ROI

Required qualifications

• Bachelor's Degree in Marketing, Communication, Analytics, or a related field, or equivalent work experience
• 1+ years of experience managing PPC/search engine marketing campaigns
• Experience with digital media channels including paid search and paid social
• Google Ads, Microsoft Ads, or related certification
• Proficiency in Microsoft Excel for trend analysis, including pivot tables and vlookups