Digital Marketing Strategist

Job Summary

Leading the marketing strategy for assigned client accounts, the full-time Digital Marketing Strategist will develop multi-channel, lifecycle-driven campaigns that integrate content, AEO/SEO, and automation while working remotely.

Key responsibilities

• Drive client discovery sessions to gather insights, clarify goals, and establish performance metrics
• Develop and execute cross-channel marketing strategies that align with business objectives and audience needs
• Collaborate with creative, content, and technical teams to translate strategies into effective campaigns and monitor performance for strategic adjustments

Required qualifications

• 6-8 years of experience in developing and leading digital marketing strategies across multiple channels
• Expertise in at least two core marketing areas such as lifecycle marketing, social media, AEO/SEO, or content marketing
• Experience in lifecycle and loyalty marketing, with familiarity in tools like Braze
• Proven ability to manage client accounts and strategic workstreams from discovery through execution
• Marketing experience in regulated healthcare or finance contexts is preferred