Digital Marketing Strategy Executive

Job Summary

Leading the development and implementation of insights-driven digital marketing strategies, the full-time AVP Digital Marketing Strategy & Innovation will enhance consumer engagement and performance across digital channels while collaborating with cross-functional teams in a remote environment.

Key responsibilities

• Develop and execute digital and content strategies aligned with business goals and consumer objectives
• Conduct marketing research to gain insights into target audiences and optimize consumer engagement
• Lead digital sales enablement pilots and analyze marketing performance to inform strategic decisions

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field
• 15+ years of relevant marketing experience with a strong focus on digital marketing and analytics
• 10+ years of direct management experience leading a team of marketers
• Proven experience in developing and measuring successful digital marketing and content strategies
• Familiarity with various digital and traditional media channels, including paid advertising and social media