Digital Marketing Strategy Lead

Job Summary

A company is looking for a Digital Marketing Strategy Practice Lead.

Key Responsibilities

• Develop integrated digital marketing strategies across various channels
• Conduct marketing technology assessments and provide platform-agnostic guidance
• Mentor junior strategists and support cross-functional team development

Required Qualifications

• 8-10+ years of experience in digital marketing strategy and planning
• Strong expertise in Paid Media strategy across multiple platforms
• Experience in leading Marketing Technology Assessments and defining OKRs
• Hands-on knowledge of Optimizely, Sitecore, and HubSpot
• Bachelor's degree in Marketing, Business Strategy, or a related field preferred