Digital Marketing Technologist

Job Summary

A company is looking for a Digital Marketing Technologist to lead and implement technical execution of digital marketing campaigns.

Key Responsibilities:

• Partner with stakeholders to develop, deploy, maintain, measure, and optimize personalized retirement services campaigns
• Collaborate with data scientists and marketing operations to create and optimize digital communication experiences
• Integrate various digital properties into campaign journeys and improve best practices for audience engagement and conversion

Required Qualifications:

• 3-5 years of Salesforce Marketing Cloud experience required
• Proficiency in HTML/CSS for building responsive email templates
• Strong understanding of audience segmentation and omnichannel targeting
• Experience with SMS and push notifications, and developing complex data set journeys
• Strong working knowledge of SQL and AMPScript