Digital Marketing Technologist

Job Summary

To support higher education clients, the remote Digital Marketing Technologist will manage the setup, integration, and maintenance of Customer Data Platforms (CDPs), ensuring alignment with institutional goals and optimizing data usage through collaboration with internal teams and clients.

Key responsibilities

• Deploy and configure customer data platforms tailored to clients' unique technology stacks and website architectures
• Establish automated data pipelines and maintain data feeds for accurate reporting and visualization
• Perform quality assurance checks and optimize tenant environments to ensure high data integrity and leverage new CDP features

Required qualifications

• Bachelor's degree or higher
• 1-3 years of experience with Customer Relationship Management Systems (CRMs) or Customer Data Platforms (CDPs)
• Proficiency in HTML, CSS, and JavaScript
• 1-3 years of marketing analytics experience using Google Analytics, Google Tag Manager, or custom reporting tools
• Experience with Google BigQuery and Google Data Studio is a plus