Digital Measurement Lead

Job Summary

A company is looking for a Digital Measurement & Optimization Lead to join their Marketing Analytics team.

Key Responsibilities

• Own the enterprise implementation of Adobe Analytics, ensuring accurate and scalable tracking architecture
• Lead configuration and governance of Adobe Experience Platform Data Collection to ensure high-quality digital instrumentation
• Partner with eBusiness, IT, and Marketing teams to define measurement requirements for new site experiences

Required Qualifications

• Bachelor's degree in Analytics, Data Science, Information Systems, Computer Science, Marketing, or a related field
• 8+ years of experience in digital measurement and web analytics implementation
• Strong expertise in Adobe Analytics and Adobe Experience Platform Data Collection
• Experience with experimentation measurement using Adobe Target or similar platforms
• Working knowledge of JavaScript, HTML, and CSS as they relate to analytics implementation