Digital Media Automation Analyst

Job Summary

A company is looking for a Digital Media & Automation Analyst to enhance paid media strategies through AI-driven decision-making and automation.

Key Responsibilities

• Optimize large-scale campaigns across Google Ads, Meta Ads, and TikTok Ads
• Implement AI-powered solutions to improve campaign efficiency and personalization
• Develop automated marketing workflows to streamline operations and eliminate manual tasks

Required Qualifications

• Hands-on experience in performance marketing with large budgets
• Familiarity with AI tools such as OpenAI and automation platforms
• Proficiency in developing workflows using no-code/low-code platforms or programming languages like Python and JavaScript
• Experience with analytics tools such as Google Analytics and Amplitude Analytics
• Able to collaborate effectively with cross-functional teams