Digital Media Buyer

Job Summary

To support a diverse portfolio of franchise and multi-location brands, the full-time Digital Media Buyer will build, launch, optimize, and report on programmatic and paid social campaigns, primarily focusing on Meta and programmatic media buying in a remote capacity with occasional in-office collaboration.

Key responsibilities

• Manage campaign activation and optimization across programmatic and paid social channels
• Monitor budget pacing and delivery while identifying performance risks and opportunities
• Collaborate with strategy, analytics, account, and creative teams for campaign measurement and reporting

Required qualifications

• Five or more years of hands-on digital media buying experience, including programmatic and paid social campaigns
• Proficiency in Meta Ads Manager and experience with at least one demand-side platform, preferably Basis
• Strong analytical skills with a solid understanding of campaign measurement and performance optimization
• Attention to detail and a commitment to quality assurance in campaign execution
• Desire to develop deep platform expertise and continuously improve performance outcomes