Digital Media Director

Job Summary

A company is looking for a Director of Digital Media.

Key Responsibilities

• Lead the strategic oversight, development, and optimization of digital strategies and paid media budgets for complex client accounts
• Architect and implement comprehensive digital strategies tailored to achieve clients' specific marketing goals
• Conduct in-depth research and performance analysis, translating data into actionable insights and strategic recommendations

Required Qualifications

• Bachelor's degree required; focus in Marketing or Advertising preferred
• 5+ years of hands-on experience in digital media planning and execution of digital marketing campaigns
• Direct experience with leading advertising platforms and demand-side platforms (DSPs)
• Certifications in leading advertising platforms or analytics platforms are a plus
• Experience with project management software is beneficial