Digital Media Planner

Job Summary

A company is looking for a Digital Media Planner.

Key Responsibilities

• Lead research, data analysis, and campaign management for digital media strategies
• Execute precision-targeted digital campaigns across various platforms including display and social media
• Collaborate with teams across the agency to refine and evolve advertising strategies based on data-driven insights

Required Qualifications

• 2-5 years of experience in an ad agency working on multi-channel digital media campaigns
• Deep knowledge of digital media strategy and planning
• Proficiency in audience and media research tools such as MRI, SRDS, GWI, SimilarWeb, and Pathmatics
• Experience in client invoicing, digital I/Os, audience planning, and reporting
• Strong Excel and analytics skills