Digital Media Planner

Job Summary

A company is looking for a Digital Media Planner to support marketing and direct-to-consumer sales initiatives.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive performance
• Plan, setup, manage, and optimize digital marketing campaigns across various platforms
• Monitor and analyze campaign performance metrics, providing actionable insights for improvement

Required Qualifications

• Bachelor's Degree in a relevant field preferred
• 3-5 years of experience in digital marketing with expertise in direct-to-consumer marketing
• Understanding of digital campaign performance and optimizations
• Experience with SEO, SEM, Display Ads, Video Ads, and Social Media Ads required
• Agency background and familiarity with Google AdWords and Analytics preferred