Digital Media Programmatic Buyer

Job Summary

A company is looking for a Digital Media - Programmatic Buyer - LTE.

Key Responsibilities

• Lead the strategy, execution, and optimization of paid media advertising campaigns across various programmatic platforms
• Develop media plans and optimize campaigns while analyzing performance metrics and audience targeting
• Manage budgets, maintain documentation, and foster relationships with internal teams and external partners

Required Qualifications

• Bachelor's degree in marketing, advertising, communications, or a related field preferred
• 5 or more years of experience in programmatic media management and buying
• Experience with media buying platforms such as The Trade Desk or Amazon DSP
• Proven track record of managing paid programmatic media campaigns, preferably for CPG brands
• Strong understanding of advertising principles in the CTV and programmatic landscape