Digital Media Specialist

Job Summary

A company is looking for a Digital Media Specialist to execute and optimize paid media campaigns.

Key Responsibilities

• Execute and optimize paid media campaigns across various platforms
• Collaborate with teams to ensure campaigns align with business goals and perform effectively
• Monitor campaign performance and implement strategic optimizations

Required Qualifications

• 1+ years of experience in a digital media role, preferably in an agency setting
• Degree or diploma in marketing, advertising, communications, or a related field
• Hands-on knowledge of major digital media platforms and campaign management
• Experience with analytics tools and building UTM structures
• Familiarity with AI-enabled media tools and a strong analytical mindset