Digital Optimization Analyst

Job Summary

A company is looking for a Digital Optimization Analyst (Website) to enhance its digital presence and marketing effectiveness.

Key Responsibilities:

• Analyze website performance, user journeys, and key funnel metrics to identify growth opportunities
• Develop and manage a continuous testing program to improve conversion rates and reduce friction
• Collaborate with cross-functional teams to provide data-backed insights for website strategy and marketing campaigns

Qualifications:

• Bachelor's degree in marketing, analytics, business, data science, or a related field
• 2-5+ years of experience in website analytics, digital marketing analytics, or conversion rate optimization
• Proficiency with analytics tools such as Google Analytics, Adobe Analytics, or similar
• Experience with A/B testing tools like Optimizely or Google Optimize
• Strong understanding of paid media metrics and digital marketing concepts