Digital Optimization Strategist

Job Summary

A company is looking for a Principal Digital Optimization Strategist.

Key Responsibilities

• Deliver consulting engagements and onboard new clients for Digital Optimization programs
• Analyze program effectiveness using AI-driven analytics and create personalized marketing strategies
• Collaborate with internal teams to execute strategies and support pre-sales conversations

Required Qualifications

• 8+ years of experience in digital performance or optimization strategy for enterprise brands
• Proven ability to translate data into actionable insights and recommendations
• Experience in product marketing, digital marketing, or CRO within SaaS or eCommerce environments
• Familiarity with analytics and experimentation tools like GA4, VWO, or Optimizely
• Strong storytelling and presentation skills, comfortable engaging with executives