Digital Paid Media Strategist

Job Summary

To support a growing team, the mid-level Digital Paid Media Strategist will manage and optimize cross-channel paid media campaigns, providing strategic oversight and hands-on execution while working remotely from the U.S.

Key responsibilities

• Manage and optimize paid media campaigns across various channels including Search, Performance Max, YouTube, and programmatic DSP platforms
• Execute optimizations for bids, budgets, targeting, creative, audiences, and keywords while monitoring performance and pacing
• Provide strategic recommendations and performance insights to clients and internal teams, along with monthly reporting

Required qualifications

• Proven experience managing multiple accounts simultaneously
• Strong knowledge of Search and Performance Max optimization
• Understanding of programmatic DSP platforms and campaign management fundamentals
• Experience managing YouTube, Display, and Demand Gen campaigns
• Ability to analyze performance trends and take decisive action