Digital Personalization Manager

Job Summary

A company is looking for a Digital Personalization Manager to lead personalization initiatives across digital channels.

Key Responsibilities

• Lead the design, development, and execution of digital personalization strategies
• Manage end-to-end campaign execution, including A/B and multivariate testing
• Collaborate with cross-functional teams to deliver personalization initiatives and optimize digital journeys

Required Qualifications

• 7+ years of experience in digital marketing, including A/B testing and campaign management
• Experience leading teams and building digital campaigns
• Bachelor's Degree or High School Diploma/GED with 10+ years of digital marketing experience
• Experience in highly regulated industries such as Banking or Finance
• Hands-on experience with marketing technologies like Adobe Test & Target and Salesforce Marketing Cloud