Digital Personalization Manager

Job Summary

A company is looking for a Digital Personalization Manager.

Key Responsibilities

• Lead the design, development, and execution of personalization technology to enhance customer experience
• Collaborate with stakeholders to identify use cases and manage digital personalization and optimization efforts
• Facilitate the launching of personalization campaigns and ensure successful execution from start to finish

Required Qualifications

• Bachelor's Degree or high school diploma/GED with 10+ years of digital marketing experience
• 7+ years of progressive experience in digital marketing, A/B testing, campaign management, and/or digital personalization
• Direct experience with marketing technologies such as Adobe Test & Target and Salesforce Marketing Cloud
• Experience working with Agile methodology
• Strong project management skills and ability to work cross-functionally