Digital Personalization Manager

Job Summary

Leading the strategy and execution of digital personalization initiatives, the full-time Digital Personalization Manager will optimize customer experiences across web and app platforms while working remotely in EST hours.

Key Responsibilities:

• Lead digital personalization and optimization initiatives, including A/B and multivariate testing
• Translate stakeholder requirements into implementation roadmaps and campaign strategies
• Collaborate with analytics teams to develop campaign tracking and performance measurement

Required Qualifications:

• 7+ years of experience in digital marketing, campaign management, or digital personalization
• Experience leading teams and developing web personalization strategies
• Hands-on experience with personalization and marketing technology platforms such as Adobe Test & Target or Salesforce Marketing Cloud