Digital Personalization Manager

Job Summary

Leading the charge in digital customer experiences, the temporary Digital Personalization Manager will define personalization strategies, oversee A/B testing, and collaborate across teams to enhance user interactions on web and mobile platforms, working remotely during EST hours.

Key responsibilities

• Define and lead the long-term personalization roadmap to create high-converting digital journeys
• Act as the liaison between Product Owners, Analytics, and Creative teams to translate business goals into technical requirements
• Oversee the lifecycle of A/B and Multivariate testing, from hypothesis generation to analysis

Required qualifications

• 7+ years of experience in digital marketing with a focus on A/B testing, segmentation, and personalization
• Hands-on experience with platforms such as Adobe Target, Optimizely, or Salesforce
• Ability to communicate complex technical concepts to both technical and non-technical stakeholders
• Experience adapting strategies based on regulatory changes or market shifts
• Bachelor's Degree or 10+ years of equivalent digital experience