Digital Personalization Manager

Job Summary

Leading the digital personalization strategy, the remote Digital Personalization Manager will optimize customer experiences and execute targeted campaigns for a prominent client in the banking and financial services sector on a contract basis.

Key Responsibilities

• Lead digital personalization strategy across web and mobile experiences
• Build and execute targeted personalization campaigns
• Drive A/B and multivariate testing initiatives

Required Qualifications

• 7+ years of experience in digital marketing and personalization
• Background in banking, credit card, consumer lending, financial services, or fintech
• Experience leading teams in building digital campaigns
• Hands-on experience with website personalization and audience segmentation
• Familiarity with tools like Adobe Target, Salesforce Marketing Cloud, or Optimizely