Digital Personalization Manager
Job Summary
Leading a team of digital marketing analysts, the full-time Digital Personalization Manager will develop and execute personalized digital experiences that enhance engagement and conversion, collaborating cross-functionally in a remote environment.
Key responsibilities
- Manage and mentor a team of Personalization Coordinators, overseeing the planning and execution of personalization campaigns
- Develop and implement personalization strategies that align with customer journey goals and demand generation efforts
- Analyze campaign performance data to optimize user experiences and recommend new testing hypotheses based on insights
Required qualifications
- Bachelor's Degree in Marketing, Data Science, Management Information Systems (MIS), or Computer Science
- 5+ years of experience in digital marketing, personalization, or web experimentation, with at least 2+ years in a leadership role
- Proven hands-on experience with Adobe Target, including A/B testing and audience segmentation
- Strong understanding of web analytics tools such as Adobe Analytics or Google Analytics
- Experience collaborating with cross-functional teams in a fast-paced environment
Complete Job Description
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