Digital Personalization Strategist
Job Summary
Seeking a strategic and analytically minded Digital Personalization Strategist, the full-time remote position will lead the design, implementation, and optimization of dynamic digital experiences that enhance customer engagement and support business objectives.
Key responsibilities
- Develop and implement personalized experience strategies to support customer acquisition, engagement, and retention
- Own the development of audience segmentation strategies and collaborate with Analytics and MarTech teams to optimize targeting rules
- Lead A/B and multivariate testing across web and mobile experiences, analyzing results to inform future personalization strategies
Required qualifications
- High School Diploma required; Bachelor's Degree in Marketing, Data Science, MIS, or Computer Science preferred
- 3-5+ years of experience in personalization, digital marketing, or UX optimization
- Proficiency with web analytics tools such as Adobe Analytics or Google Analytics
- Experience with Adobe Target, Optimizely, or similar experimentation platforms
- Understanding of UX design, behavioral science, and A/B testing methodologies
Complete Job Description
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