Digital PR Specialist

Job Summary

To enhance brand visibility for law firms in competitive markets, the full-time Digital PR Specialist will manage media relations, secure earned media placements, and develop proactive outreach campaigns while working remotely.

Key responsibilities

• Build and maintain targeted media lists and relationships with journalists covering legal topics
• Write tailored pitches and press releases to position attorneys as credible industry voices
• Track outreach activities and campaign performance, adjusting strategies for optimal impact

Required qualifications

• 2 to 4 years of experience in Digital PR or Media Relations
• Proven ability to secure placements in reputable publications
• Experience earning backlinks through media coverage
• Strong understanding of positioning clients as subject matter experts
• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field preferred