Digital Product Director

Job Summary

Leading the strategy and optimization of the ecommerce ecosystem, the full-time salaried Digital Product Director will manage Shopify environments, enhance website conversion rates, and drive cross-functional initiatives in a fully remote setting.

Key responsibilities

• Develop and execute website conversion strategies, focusing on testing and optimizing customer journeys
• Oversee the management of the Shopify ecosystem, including integrated tooling and operational workflows
• Build and maintain analytics and reporting frameworks to monitor funnel performance and ecommerce KPIs

Required qualifications

• 7-10+ years of experience in ecommerce leadership, particularly with scaled DTC brands
• Proven expertise in conversion rate optimization (CRO) and customer journey analysis
• Strong analytical skills with a focus on funnel analytics and experimentation frameworks
• Experience in designing AI-enabled workflows and staying current with evolving tools
• Demonstrated ability to lead teams in fast-paced, complex environments