Digital Product Lead

Job Summary

A company is looking for a Digital Product Lead, Growth to drive experimentation and optimization in their digital acquisition ecosystem.

Key Responsibilities

• Own the customer research pipeline and synthesize insights into actionable test concepts
• Conduct ongoing competitive analysis to inform experimentation strategy and prioritization
• Design and execute landing page personalization strategies and maintain a prioritized experimentation roadmap

Required Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field
• 5+ years of experience in growth, CRO, experimentation, or product-adjacent roles
• Experience in high-consideration funnels, financial services, fintech, or performance marketing environments is a plus
• Proficiency in Optimizely or a comparable experimentation/personalization platform
• Strong understanding of experimentation frameworks, including A/B testing and personalization