Digital Strategist

Job Summary

A company is looking for a Digital Strategist.

Key Responsibilities

• Lead the development of insight-driven proposals, multichannel campaign strategies, and tactical plans for pharmaceutical clients
• Leverage audience targets, analytics data, and digital trends to inform marketing approaches
• Collaborate with account, strategy, and creative teams to ensure digital strategies are integrated within larger marketing programs

Required Qualifications

• Undergraduate degree in Marketing or a related discipline
• 5 years of experience in digital marketing, with at least 2-3 years in the healthcare/pharmaceutical industry
• Minimum of 2 years of experience in an agency environment within the healthcare/pharmaceutical industry
• Subject matter expert in digital strategy and integrated marketing, with experience in data-driven multichannel marketing strategies
• Strong foundation in SEO and familiarity with tools like SEMRush, along with knowledge of Google Analytics and CRM strategy