Digital Strategy Assistant Director

Job Summary

Leading the planning and strategic execution of complex client accounts, the full-time salaried Digital Strategy Assistant Director will oversee paid search, display, streaming, and paid social campaigns while managing relationships with higher education clients in a remote environment.

Key responsibilities

• Maintain strategic oversight of a portfolio of higher education client accounts, developing and optimizing digital strategies and paid media budgets
• Foster strong client-agency relationships through strategy calls and supervise Digital Strategists' work on key clients
• Conduct performance analysis and reporting, translating data into actionable insights and strategic recommendations for clients

Required qualifications

• Bachelor's degree required; Marketing/Advertising major or concentration preferred
• 3-5 years of experience in digital media planning and execution of digital marketing campaigns
• Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360
• Google Ads and/or Google Analytics certifications are a plus
• Experience with project management software tools such as Asana is a plus