Direct Mail Acquisition Lead

Job Summary

Driving the strategy and execution of a new credit card acquisition channel, the full-time Direct Mail Acquisition Lead will manage Tilt's direct mail program, focusing on audience targeting, offer strategy, and performance analytics in a remote setting.

Key responsibilities

• Define and lead the direct mail strategy, including targeting approach and offer design
• Partner with credit teams to ensure direct mail delivers profitable customer acquisition
• Design and execute structured tests to continuously improve direct mail performance

Required qualifications

• Hands-on experience running direct mail for lending products, preferably credit cards
• Proficiency in SQL and Python for evaluating funnel performance and unit economics
• Understanding of prescreened acquisition strategies and their intersection with credit policy
• Strong organizational skills and autonomy in managing end-to-end channel execution
• Ability to communicate effectively and influence across multiple teams