Direct Mail Marketing Director

Job Summary

Owning and scaling the direct mail program, the full-time Direct Mail Acquisition Marketing Director will design the acquisition strategy, manage vendor relationships, and drive performance metrics in a remote capacity.

Key responsibilities:

• Design and implement the end-to-end direct mail acquisition strategy with a clear roadmap for scale
• Manage data partnerships and collaborate with Data Science to develop propensity models
• Oversee creative strategy and testing, ensuring alignment with performance data and budget targets

Required qualifications:

• 7+ years of direct response marketing experience, with 5+ years in direct mail focused on user acquisition
• Proven expertise in managing in-house direct mail programs and data strategy
• Strong understanding of direct mail economics and creative strategy
• Experience operating as a senior individual contributor, setting and executing strategy autonomously
• Background in fintech or insurtech preferred, with advanced Excel skills and familiarity with AI tools